Earn: people already asking for someone like you

This half of the product finds the people who are already looking, writing, or booking in your category.

Length
6 min read · 1,339 words
Sections
9
Questions
5 answered
Mentionry finds journalists asking for sources, reporters already writing about your subject, podcasts booking guests, and awards taking entries, then drafts the email, form submission, or reply you need to get a link from them.
On this page9 sections
  1. 01The difference between mining and earning
  2. 02Journalist requests
  3. 03Find journalists
  4. 04Unlinked mentions
  5. 05Competitor coverage watch
  6. 06Podcasts
  7. 07Speaking opportunities
  8. 08Industry awards
  9. 09How the outreach works

The difference between mining and earning

Mentionry runs two engines. The Mine engine answers the question 'who links to my competitors and not to me'. It finds resource pages, listicles, and directories.

The Earn engine answers a different question: 'who is asking for a source, booking a guest, taking an entry, or writing about this already'. These are not pages you have to convince to link. They are people who have already decided to publish something and need what you have.

They behave like different markets. Most tools only do one of them. A measured run for one domain found 110 openings, 40 were judged as relevant, and 14 were kept. The filtering is the product, not the volume.

Journalist requests

This channel reads open call-outs from platforms like SourceBottle and Help a B2B Writer. Each request is matched against your brief and then judged individually by a model. The model is allowed to say 'this business cannot honestly answer this', and it does.

HARO and Source of Sources email their queries directly to subscribed sources. Mentionry does not read your mailbox, so it does not pull those in automatically. You can paste a query into the tool and it will be judged and drafted like any other opening.

The draft is written for the specific request. It is not a template. It answers the journalist's question directly and proposes a link to a relevant page on your site as a source.

Find journalists

This finds reporters who have already written about your subject, by name, taken from the byline on recent coverage. Nobody asked for a source here, which makes it the warmest cold pitch there is.

The pitch acknowledges their past work and suggests your expertise or data as a potential source for their next piece on the topic. It is not a pitch for the article they already wrote.

Affiliate and promotional pages written to earn a referral are filtered out. The goal is to find journalists whose primary intent is to inform.

Unlinked mentions

This finds pages that name your brand or a key person without linking to you. The writer has already done the hard part by mentioning you. Asking for a link is the easiest ask in link building.

Every page is checked to confirm it is open and the mention exists. A page we cannot open is reported as 'unchecked', never as 'unlinked'. This prevents false negatives from paywalls or technical errors.

The drafted email is simple. It thanks them for the mention and politely asks if they would consider adding a link for readers who want to learn more.

Competitor coverage watch

This channel finds journalists who have recently covered a direct competitor. The logic is that a reporter who covers this market once is likely to cover it again.

Like the 'find journalists' channel, affiliate and promo pages are filtered out. The focus is on editorial coverage from reputable publications.

The pitch is similar. It introduces your business as another player in the space and offers your perspective or data for future stories.

Podcasts

This finds shows that book guests, using Apple's search index and the show's own RSS feed. The booking address is the one the feed publishes. Shows that have been quiet for more than 120 days are dropped.

A link in the show notes converts far above a standard cold pitch, because a booking is a conversation and a relationship, not a one-time favour.

The draft is a guest pitch tailored to the podcast's stated themes and recent episodes. It proposes specific talking points that align with the host's interests.

Speaking opportunities

Open calls for papers and speakers are sourced from public listings like confs.tech and PaperCall. The close date is shown wherever the organiser publishes one.

An accepted talk earns a speaker page on the event site, a link that keeps working long after the event is over.

The draft fills out the submission form with your proposed talk title, abstract, and bio, formatted to the organiser's specifications.

Industry awards

This finds awards that are taking entries. Pay-to-win mills are filtered out twice, by source and by manual pattern. An award row is a lead, not a confirmed open call. A ranking page cannot tell us if entries close on Friday or closed in March.

Therefore, no row carries a guaranteed deadline. Every row states that the date must be checked on the official site. The value is the finalists or winners page, so a shortlist is worth nearly as much as a win.

The draft is either an email to the contact or the contents of the submission form, asking for the information required to enter.

How the outreach works

For each opportunity, Mentionry creates three drafts, not one. There is an email to a person, the contents of somebody else's web form, and a reply for when they answer.

The email is sent from your own connected mailbox. This means it uses your address, your domain, and your sending reputation. Replies land in a thread you own.

The product sends the pitch. It never places, publishes, or delivers a link. Placing a link on someone else's page is their decision. Sending a pitch and placing a link are different acts, and only one of them is on offer here.

Links are verified after the fact. Every opening that was pitched is checked back to see if a link appeared, on which page, with what anchor text, and if it is still there. A link removed or turned nofollow later shows as a change in the report. This is how the product reports what it earned, not how many emails were sent.

Questions people actually ask

Does this guarantee links or press coverage?

No. Nothing here is promised. Mentionry finds the opportunity and drafts the pitch. It sends the email from your mailbox. Whether a journalist replies, a podcast books you, or a link is placed is entirely up to the recipient. The product reports on the links that do appear after you send the pitch.

How does it handle HARO queries?

HARO emails its queries directly to the sources who subscribe. Mentionry does not read your mailbox, so it does not pull these in automatically. You can copy and paste a HARO query into the tool. It will be judged for relevance and a draft response will be written, just like any other journalist request. Help a Reporter is live and free to use.

What happens if a page with a mention is behind a paywall?

If the tool cannot open a page to verify a mention, it is reported as 'unchecked'. It is never reported as 'unlinked'. This prevents false assumptions. You would need to check that page manually to confirm the mention exists before pitching.

Are the awards and speaking opportunities confirmed to be open?

They are leads, not confirmations. The data comes from public listings, but a listing page often does not show whether entries are currently open or closed. Every award row states that you must check the official site for current deadlines. Speaking opportunity close dates are shown only if the organiser publishes one on the source page.

Can it buy links or paid placements?

No. Paid placements are excluded by design. The drafting model will refuse if given a reply asking for payment for a link. Buying links that pass ranking signals violates Google's link spam policy, and the penalty lands on the customer's site. The tool only drafts pitches for editorial, earned links.

Run this against your own domain

Give it a domain and it works out who you compete with, mines the pages that link to them and not to you, judges every opening one at a time, and writes the email, the form or the reply. It sends them from your own mailbox, so the replies come to you.

Find out what your domain is missing

Qualifying a domain is free and it is the honest first question: some sites have a pool worth mining and some have nothing to mine and everything to earn. Run that first.

$300a month

One plan. There is no cheaper rung with things taken out of it.

  • Both engines, all fourteen channels
  • Every opening judged one at a time, with the reason kept
  • The email, the form or the reply drafted for each one
  • Sent from your own mailbox, so the replies come to you
  • Nine connectors that need no key and no account of yours
  • Marketplaces and paid placements filtered out, twice